Fashion Dose #9
- campazine
- Jul 28, 2016
- 4 min read
There're a number of fall/winter 2016 campaigns released recently and some of them are really worth a second look with full attention (not that kind you'd ignore while you're walking pass the digital advert screens on the busy streets).
First of all, it's this campaign by Juicy Couture. Remember the rich girls (or NYMAG put it: fame whore, eww that's rude) who would wear a pair of full set Juicy Couture tracksuit wandering around the schools and malls at night during the 2000s? Juicy Couture has closed all of its stores in the US in 2014, and is now making a come back with its famous tracksuits with slogan #TRACKISBACK. Riding on the waves of athleisure and comfortable designs that have become quite the norm recently, it's not surprised that Juicy Couture decided to come back now, but will it be too early to do so? Let's have a look at some of its campaign photos.
What do you think? Is any of these urging you to take one back right now? I don't know about you, but it simply doesn't attract me, because I think Adidas' is cooler.
Next, it's Stella McCartney's new sustainable and environmental friendly perfume advertisement featuring Grimes (the girl with pink hair), Amanda Stenberg (the 4th girl with cool curly hair, also known as The Hunger Games star), Lourdes Leon (the first girl with lilac dutch braid hair, Madonna's daughter), and Kenya Kinski-Jones (model, who is also a vegetarian like Stella McCartney and animal activist) going on a pinky road trip together in a car filled with water, and of course, the POP perfume-- all make-up free.
You might be curious, how can a perfume be sustainable and environmentally friendly? It's actually the box packaging of the perfume that is sourced from a sustainably managed forest. Stella Mc Carntney is known for supporting PETA (People for the Ethical Treatments of Animals) and also a lifelong vegetarian, hence it's quite her nature to have her products to have association with sustainability. This perfume is about embracing yourself.
"POP is a spirit, it's about capturing and celebrating that very special and exciting time when you're finding yourself and coming into your own. It's about freedom, and starting your life away from judgments or labels," said Stella.
It's quite obvious that this perfume targets millennial like me, so I'm actually tempted to go and try how it smells, because like most of us do, I am always trying and starting to have our lives away from stupid judgments and labels by the society, and even the friends around us. *laugh
Next, Chanel. Chanel has been giving most of us an impression of 'an expensive design for more matured and rich women'. However, it's been trying to revise this impression by introducing young IT stars into its ad campaigns. For example, Kendall Jenner as its very frequent show opening model, the 16-year-old Lily Rose Depp as the new face of its No. 5 L'Eau, and more recently, Willow Smith as the star of the new eyewear campaign.
Besides than the introduction of young stars as Chanel's ambassador, Karl Lagerfeld has also used a new and different approach-- an advertisement collage to present the fall collection. I love the result of the collages, they seem more refreshing and pleasing, they're delightful and young-- reversing my thoughts of Chanel as being serious and boring (I'm not talking about its designs as being dull, but the mood it always carries). If these are being displayed on the screen, I'd certainly stop in the middle of the streets and have a closer look, because it certainly reminds me of the fashion collage book that I did when I was small with magazines, glue and scissors!
Next, is Versace, featuring two supermodels-- Gigi Hadid and Karlie Kloss.
This campaign is taken in Chicago, photographed by iconic photographer, Bruce Weber who also in charge of the photograph of Louis Vuitton's fall 2016 campaign. It's about a sexy mom, a well-dressed husband and fashionable children hanging out together as a modern family, which is a phenomenon pretty much aligned with how young millennial families live today. Watch this beautiful film by Versace if you'd like to see these photos in movement, also filmed by Bruce Weber:
Lastly, is another shot and film by Bruce Weber for Louis Vuitton. As always, the focus of the whole campaign is more on the bags, and I think that Louis Vuitton always has the most interesting bags as compared to other houses, particularly since the joining of Nicolas Gheisquière, who already aimed to design a new kind of bag since his appointment as Creative Director in the late 2013.
And yes, you see that right, it's Selena Gomez there. To immerse yourself in the Louis Vuitton's fantasy, you can watch the video below:
I guess that's it! This fashion dose's been specially loaded with many photos and videos, as there isn't any news interesting to update recently. Which ad is your most favourite? I love Stella McCartney's perfume ad and Versace's campaign the most! I hope you enjoyed watching each of them like me too.
Oh yeah... before I forget, let's talk a bit about Zara. If you've followed Zara on Instagram, you probably have seen many of its followers are commenting #ShopArtTheft, #ZaraSteals, or #BoycottZara on its account. If you've been wondering what's going on, it's actually Zara's been accused of copying an independent artist-- Tuesday Bassen's designs without her knowledge and any compensation to her. When her lawyer reached out to Zara, Zara simply responded that her designs were 'TOO SIMPLE' to defend, and 'not enough people even know about her for it to matter' as compared with Zara's millions of users to its websites monthly. Seriously Zara? Are you really using your website users and visitors to claim that Tuesday Bassen's not popular enough for them to know it's her artworks?
Photo: Screenshot from @tuesdaybassen Instagram.
Photo: Screenshot from @tuesdaybassen Instagram.
Things are getting nasty here. I'm definitely standing on Tuesday Bassen and many other designers' sides. Besides than the patches, many designs (especially accessories) in Zara are actually copying other fashion houses' designs too. If all the designers are going to sue Zara, there'll sure be a lot more than the 34+ as mentioned in Tuesday Bassen's insta post above. I'd like to see how Zara will respond if Phoebe Philo, the designer of Céline stands out and says "Hey you copied my bags' designs!", will Zara still respond to her that she's not famous enough for its users to recognise? *giggle
I hope you enjoyed Fashion Dose #9! See you next time!
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